Global Account Based Marketing Director

Job Summary

A company is looking for a Global Account Based Marketing Director to lead the ABM strategy and drive engagement within strategic accounts.

Key Responsibilities

• Own and drive the strategy for targeted, personalized ABM programs to acquire and grow high-value accounts
• Design, scale, and operationalize an ABM engine that connects brand, demand, and sales
• Analyze ABM program performance and optimize strategy based on key performance metrics

Required Qualifications

• 12+ years of experience in B2B Marketing
• 5+ years of experience in focused ABM marketing
• Proven track record of designing and scaling multi-channel ABM programs
• Experience with ABM intent tools, Salesforce, Marketo, and predictive analytics tools
• Ability to manage multiple projects simultaneously with tight deadlines