Global Campaigns Manager
Job Summary
Owning the design and execution of multi-channel demand generation programs, the full-time Global Campaigns Manager will focus on acquiring new customers and driving pipeline growth in a hybrid role based in Lexington, MA.
Key responsibilities
- Design, execute, and optimize multi-channel new-logo demand generation programs to move target accounts through the sales funnel
- Lead the new-logo campaign motion by translating the go-to-market strategy into effective campaign plans and messaging
- Collaborate with Sales, BDRs, and Marketing teams to align campaigns with sales plays and ensure effective follow-up on generated demand
Required qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field
- Demonstrated B2B marketing expertise, particularly in acquiring net-new business through complex demand generation programs
- Hands-on experience with campaign technology such as Marketo, Salesforce, and 6sense
- Strong understanding of demand generation metrics and experience in setting KPIs related to pipeline and ARR
- Experience in B2B SaaS, cybersecurity, or enterprise technology is preferred
Complete Job Description
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