Global Email Marketing Lead

Job Summary

To support a fast-growing global organization, the contract-to-perm Global Email Marketing Lead will establish and operationalize an enterprise email marketing function, develop campaign governance, and orchestrate automated campaigns, all while working remotely during EST hours.

Key responsibilities:

• Establish and operationalize scalable workflows and production standards for the email marketing function
• Develop centralized campaign calendars and frequency caps to align with strategic goals
• Orchestrate end-to-end lifecycle and automated campaigns to enhance audience engagement and business outcomes

Required qualifications:

• 5-8 years of digital marketing experience leading enterprise-scale email marketing initiatives globally
• Proficiency with enterprise-grade marketing automation platforms like Adobe Marketo Engage or Salesforce Marketing Cloud
• Experience navigating compliance environments and regulations such as CAN-SPAM, CASL, and GDPR
• Bachelor's degree in Marketing, Communications, or a related field
• Analytical mindset with the ability to translate performance metrics into optimization strategies