Global Email Marketing Lead

Job Summary

To architect a premier enterprise capability in email marketing, the contract-to-permanent Global Email Marketing Lead will establish governance, drive cross-functional alignment, and scale digital marketing frameworks while working remotely during EST hours.

Key responsibilities:

• Establish and operationalize the enterprise email marketing function to create scalable workflows and production standards
• Develop and govern centralized campaign calendars and frequency caps for strategic alignment and optimized customer experiences
• Orchestrate and deploy end-to-end lifecycle, nurture, and automated drip campaigns to enhance audience engagement

Required qualifications:

• 5-8 years of digital marketing experience leading enterprise-scale email marketing initiatives in a global context
• Deep proficiency with enterprise-grade marketing automation platforms like Adobe Marketo Engage or Salesforce Marketing Cloud
• Experience navigating complex compliance environments and global regulations such as CAN-SPAM and GDPR
• Bachelor's degree in Marketing, Communications, or a related discipline
• Analytical mindset capable of translating performance metrics into optimization strategies