Global Lifecycle Marketing Leader

Job Summary

A company is looking for a Head of Lifecycle Marketing.

Key Responsibilities

• Create and enhance a comprehensive Lifecycle Marketing Strategy
• Develop and implement a Lifecycle Marketing Operations Framework
• Lead and mentor a cross-functional team of marketing and data professionals

Required Qualifications

• 10+ years in lifecycle marketing or CRM in a data-driven setting
• 5+ years in marketing leadership within top technology B2B companies
• Experience in enhancing customer engagement and retention
• Familiarity with marketing automation platforms and recent technological trends
• Experience partnering with product and engineering teams