GMP Director

Job Summary

A company is looking for a Director, GMP / Ad Tech.

Key Responsibilities

• Act as the senior escalation point for complex GMP-related challenges and provide hands-on support for key client work
• Lead and develop a team of GMP practitioners while designing structured upskilling initiatives
• Own the P&L for the GMP function, identifying opportunities for increased platform adoption and driving operational improvements

Required Qualifications

• Google Certifications in Campaign Manager 360, Search Ads 360, Display & Video 360, and Google Analytics
• A minimum of 10 years' experience within the digital agency industry
• Strong knowledge of performance marketing and Google tools, including Pmax and Value Based Bidding
• Experience with data analysis and reporting tools, such as Google Analytics and Looker
• Familiarity with measurement plans and tracking