Go-to-Market Director

Job Summary

A company is looking for a Channel Go-to-Market Director.

Key Responsibilities

• Develop and implement go-to-market strategies for the enterprise reseller channel and mid-market segments
• Identify, recruit, and manage relationships with key enterprise resellers to drive revenue growth
• Lead product marketing initiatives, including go-to-market launches and promotional campaigns

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 10+ years of experience in product marketing with a focus on channel-led GTM strategies
• Strong understanding of channel initiatives and the buying process
• Proven ability to manage multiple projects in a fast-paced environment
• Exceptional leadership skills with a collaborative mindset