Go-To-Market Director

Job Summary

To drive revenue growth, the full-time remote Go-To-Market Director will coordinate marketing, product, and sales teams across all product lines, executing high-impact GTM strategies to accelerate pipeline growth and enhance sales effectiveness.

Key responsibilities

• Develop and maintain strategic relationships with industry associations and key partners to maximize co-marketing opportunities
• Lead the execution of GTM initiatives and marketing programs, ensuring alignment with business objectives and establishing KPIs for success measurement
• Oversee cross-functional product launch initiatives, managing the development of launch content and sales enablement materials to support product adoption

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 7+ years of experience in content development, product marketing, or sales enablement, preferably in a B2B SaaS or construction technology environment
• Strong project management skills with the ability to lead multiple initiatives simultaneously
• Experience managing partnerships or strategic alliances to drive co-marketing efforts
• Proficiency with CRM platforms and marketing automation tools, such as HubSpot and Salesforce