Go-to-Market Manager

Job Summary

Driving new business pipeline and customer expansion, the full-time remote Go-to-Market Manager will design and execute high-impact campaigns, collaborating with cross-functional teams to ensure clarity and consistency in program delivery.

Key responsibilities

• Own the end-to-end go-to-market motion for growth programs, including product launches and customer expansion initiatives
• Produce structured go-to-market briefs for significant launches, detailing positioning, pricing, and success metrics
• Analyze market opportunities and define segmentation and pricing strategies to optimize revenue programs

Required qualifications

• 4-5+ years of experience in go-to-market, product marketing, or program management in SaaS
• Proven ability to orchestrate cross-functional teams and drive accountability without formal authority
• Strong analytical skills with proficiency in interpreting data from tools like Salesforce or HubSpot
• Exceptional communication skills, with a focus on crafting persuasive, segment-specific messaging
• Familiarity with AI tools to enhance research and content production efficiency