Google Ads Marketing Specialist

Job Summary

A company is looking for a Google Ads Specialist to manage and optimize paid media campaigns.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across various platforms
• Conduct keyword research, audience targeting, A/B testing, and performance analysis
• Collaborate with agencies and creatives to develop effective ad content and landing pages

Required Qualifications:

• 5+ years of experience managing paid ad campaigns in a SaaS or e-commerce environment
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred
• Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly valued
• Proven track record of managing paid media spend and executing creative campaigns
• Strong analytical skills with experience using tools like Google Analytics and Google Tag Manager