Group Manager, Paid Outbound

Job Summary

A company is looking for a Group Manager, Paid Outbound.

Key Responsibilities

• Develop and execute strategies for the Paid Outbound program across various channels
• Oversee budget, performance, and campaign management of paid social and programmatic campaigns
• Analyze campaign performance and optimize ROI through advanced analytics and attribution models

Required Qualifications

• 9+ years of performance marketing or marketing analytics experience
• 4+ years of leadership experience with hands-on execution capabilities
• 5+ years of experience with major Programmatic and Paid Social platforms
• Proficiency in data analysis and experience with advanced analytics tools
• Martech and measurement expertise, including implementation of conversion tags and APIs