Growth and Demand Generation Manager

Job Summary

A company is looking for a Manager, Growth & Demand Generation to lead lead generation and pipeline growth initiatives.

Key Responsibilities

• Own the end-to-end demand generation strategy across inbound and outbound channels
• Build and run multi-channel acquisition programs and develop persona-based campaigns
• Manage CRM and marketing database, lead demand-driving webinars, and partner with Sales for pipeline generation

Required Qualifications, Training, and Education

• 6+ years in demand generation, growth marketing, or performance marketing (B2B preferred)
• Proven success in generating measurable pipeline through multi-channel programs
• Strong CRM and marketing automation experience (e.g., HubSpot, Salesforce, Marketo)
• Highly analytical and ROI-focused with dashboard ownership experience
• High-energy, hands-on operator with the ability to align Sales and Marketing around pipeline outcomes