Growth Marketing Analyst

Job Summary

A company is looking for a Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies.

Key Responsibilities

• Implement testing frameworks and measurement strategies to evaluate campaign performance across marketing channels
• Conduct incrementality testing to measure the impact of marketing campaigns on business outcomes
• Analyze customer behavior to uncover trends and insights based on critical metrics

Required Qualifications

• Bachelor's degree in Marketing, Business Analytics, or a related field
• 5+ years of experience in marketing analytics, particularly in paid media and CRM analytics
• 3+ years of advanced SQL experience; familiarity with Python and/or R is a plus
• Experience with first-party customer data within Snowflake for marketing insights
• Established knowledge of media metrics and experience with CRM platforms