Growth Marketing Analyst

Job Summary

A company is looking for a Growth Marketing Analytics professional to drive data-driven decisions in Paid Media strategies.

Key Responsibilities

• Analyze performance across all paid marketing channels focusing on down-funnel metrics to optimize investment decisions
• Identify actionable insights and partner with the Growth Marketing team to optimize spend and targeting
• Design and lead testing agendas to understand the impact of upper-funnel investments and build predictive models for advanced bidding strategies

Required Qualifications

• 7+ years in Paid Media or marketing analytics roles
• Advanced SQL experience is a must, with a solid understanding of statistical methods and experimentation
• Experience with App Based Marketing (Android + iOS), UAC/ASA, Paid Social, and Paid Search is a plus
• Strong drive and sense of ownership to autonomously drive analysis and projects