Growth Marketing Campaign Strategist

Job Summary

A company is looking for a Growth Marketing Campaign Strategist to drive demand generation and manage outbound marketing campaigns.

Key Responsibilities

• Write email copy, voicemail scripts, and LinkedIn messaging for outbound sales sequences targeting franchisee operators and corporate decision-makers
• Build and manage multi-step sequenced campaigns in Gong Engage, ensuring varied messaging throughout
• Analyze campaign performance data and iterate on messaging and targeting based on results

Required Qualifications

• Proven experience in B2B demand generation or outbound marketing
• Strong copywriting skills with a conversational, empathy-led voice
• Experience with sales engagement platforms for managing outreach campaigns
• Ability to analyze campaign performance data for data-driven decision-making
• Familiarity with tools like Salesforce CRM and basic HTML email knowledge