Growth Marketing Director

Job Summary

To lead the demand generation strategy, the full-time salaried Growth Marketing Director will own ProductPlan's demand engine, managing channels, budget, and pipeline in a remote capacity while launching a new AI-native product.

Key responsibilities

• Develop and execute strategies for pipeline growth across paid and organic channels
• Oversee SEO and GEO initiatives to enhance organic discovery and visibility
• Manage lifecycle marketing, including nurturing, conversion flows, and lead scoring

Required qualifications

• 5 to 7 years of experience in demand generation, growth, or go-to-market strategies at a B2B SaaS company
• Proven ability to build AI tooling and automations for marketing purposes
• Strong understanding of multi-channel campaign management and pipeline ownership
• Expertise in marketing operations and analytics, including tracking and attribution
• Bachelor's degree in Marketing, Business, Communications, or a related field