Growth Marketing Director

Job Summary

To build a growth engine that compounds, the full-time Head of Patient Growth Marketing will own the patient growth marketing strategy across paid, lifecycle, and organic channels while establishing foundational martech and measurement systems in a remote environment.

Key responsibilities

• Own patient growth marketing initiatives including paid acquisition, lifecycle marketing, and organic strategies
• Lead martech and measurement efforts, focusing on experimentation frameworks and attribution
• Drive creative systems for growth, enhancing testing velocity and learning loops across channels

Required qualifications

• Deep expertise in growth marketing with experience in Google, Meta, and OTT/OLV channels
• Proven leadership in lifecycle marketing and deployment of email, SMS, and push channels
• Strong background in martech and attribution, including measurement frameworks
• Experience in building and leading growth marketing teams of 20+ and establishing systems at scale
• Ability to collaborate effectively with cross-functional partners across various domains