Growth Marketing Lead

Job Summary

Owning the growth and lifecycle marketing end-to-end, the full-time Growth Marketing Lead will focus on performance metrics, automated customer journeys, and data-driven decision-making in a remote environment.

Key responsibilities

• Manage customer acquisition cost (CAC), return on ad spend (ROAS), and conversion performance across paid and owned channels
• Develop and execute CRM and lifecycle journeys to enhance customer retention and engagement
• Analyze campaign performance and customer insights to inform marketing strategies and optimize results

Required qualifications

• 3 to 5+ years of hands-on experience in lifecycle, growth, or performance marketing execution
• Deep expertise in CRM strategy and lifecycle management tools
• Proficiency with paid social platforms and marketing automation
• Strong data analysis skills, including experience with SQL and analytics/BI tools
• Ability to manage initiatives end-to-end, demonstrating a bias for action and ownership of outcomes