Growth Marketing Lead

Job Summary

A company is looking for a Growth Marketing Lead to drive the development of a high-performing marketing pipeline.

Key Responsibilities

• Develop and manage an inbound marketing funnel that generates leads for all company services
• Strategize and execute B2B paid advertising campaigns across various platforms
• Lead the overall content strategy and oversee content creation across all channels

Required Qualifications

• Experience building and optimizing B2B SaaS or agency marketing funnels
• Understanding of B2B advertising strategies
• Experience driving content strategy and managing content production at scale
• Proficiency in web analytics and marketing automation tools
• Experience in Public Relations (PR) is a plus