Growth Marketing Lead

Job Summary

A company is looking for a Growth Marketing Lead.

Key Responsibilities

• Own and evaluate the marketing funnel to accelerate progression and solve leaks
• Independently execute advertising campaigns across various marketing channels
• Measure and interpret data across growth tactics, reporting on key performance metrics

Required Qualifications

• 5+ years of experience in developing and executing marketing programs
• 3+ years of hands-on experience with B2C marketing analytics and campaign measurement
• Experience with conversion funnel analytics and customer segmentation
• Proficiency with web analytics and paid marketing platforms
• Experience in healthcare is required; agency experience is a plus