Growth Marketing Lead

Job Summary

A company is looking for a Growth Marketing Lead to drive scalable customer acquisition through paid marketing.

Key Responsibilities

• Own and manage channel performance, including strategy, execution, analysis, and optimization
• Analyze campaign performance, identify trends, and implement optimizations for improvement
• Develop and execute innovative experiments to enhance performance and maximize budget allocation

Required Qualifications

• 3+ years of experience in digital performance marketing, with 2+ years of hands-on experience in paid search and Google channels
• 2+ years of strategic consulting experience, preferably from top firms (MBB or equivalent)
• Strong quantitative analytical skills with experience in full-funnel metrics (CAC, LTV, ROAS)
• Proven ability to design and execute experiments from hypothesis formation to scaling successful strategies
• Deep technical knowledge of the paid growth ecosystem