Growth Marketing Lead

Job Summary

A company is looking for a Growth Marketing Lead, Offline.

Key Responsibilities

• Manage a 7-figure offline marketing budget and set ambitious KPIs across various channels
• Create and execute a testing strategy for existing and new marketing channels
• Collaborate with creative teams and external agencies to launch customer-centric advertising campaigns

Required Qualifications

• 3+ years of experience in B2C performance marketing
• Experience in offline marketing, particularly with Radio, TV, and Direct Mail
• Proven track record of managing large marketing budgets with target CPA or ROAS goals
• Experience with high consideration/LTV products
• Team player with the ability to thrive in a fast-paced environment