Growth Marketing Lead

Job Summary

A company is looking for a Growth Marketing Lead, Offline.

Key Responsibilities

• Manage a 7-figure offline marketing budget and set ambitious KPIs across various channels
• Create and execute a testing strategy for existing and new channels, including creative and media tests
• Collaborate with internal teams and external agencies to develop and launch customer-centric advertising campaigns

Required Qualifications

• 3+ years of experience in B2C performance marketing
• Background in offline marketing, particularly in Radio, TV, and Direct Mail
• Experience managing large marketing budgets with a focus on CPA or ROAS goals
• Familiarity with high consideration/LTV products
• Ability to synthesize learnings and share insights with stakeholders