Growth Marketing Lead

Job Summary

A company is looking for a Growth Marketing Lead for a freelance position based in San Francisco, California.

Key Responsibilities

• Own and optimize high-intent acquisition channels and establish new partnerships
• Design and scale referral loops to convert engaged users into advocates
• Launch and iterate on offline direct mail campaigns and improve conversion rates across various channels

Required Qualifications

• 4+ years of experience in growth marketing and demand generation
• Strong understanding of data analytics and campaign optimization
• Proven ability to unlock creative channels for user engagement
• Expert knowledge of growth mechanics, including viral loops and A/B testing
• Experience in a high-growth fintech environment is a plus