Growth Marketing Lead

Job Summary

Data-driven and creative, the full-time remote Growth Marketing Lead will drive pipeline growth and optimize performance across multi-channel marketing initiatives while analyzing results and developing campaign assets.

Key responsibilities

• Plan, execute, and optimize multi-channel campaigns to drive pipeline and revenue
• Analyze performance metrics and continuously improve conversion rates across the marketing funnel
• Create and manage campaign assets, including emails, landing pages, and sales enablement materials

Required qualifications

• 5+ years in demand generation, growth, or performance marketing (B2B preferred)
• Proven ability to drive pipeline through multi-channel campaigns
• Strong copywriting and content creation skills
• Proficiency in using AI tools and experience with marketing automation platforms
• Analytical mindset with experience in tools like Salesforce and Google Analytics