Growth Marketing Lead

Job Summary

Driving cross-channel marketing initiatives, the full-time Growth Marketing Lead will manage paid social, email, SMS, influencer partnerships, and organic Instagram campaigns while working remotely to enhance customer retention and acquisition efficiency.

Key responsibilities

• Oversee end-to-end cross-channel marketing campaigns, including paid social media and organic strategies
• Produce high-quality creative content and conduct thorough analysis to evaluate campaign performance
• Create and edit visual assets, including AI-generated images, and support production planning for photo and video shoots

Required qualifications

• 8+ years of experience in online marketing with expertise in multiple digital channels
• Proficiency in Figma and advanced Excel skills
• Hands-on experience with paid social media buying, email marketing, SMS, and affiliate partnerships
• Fluency in AI tools for drafting and ideation, ensuring all content reads authentically
• Exceptional writing skills in native-level US English