Growth Marketing Lead

Job Summary

Seeking a part-time contractor, the Growth Marketing Lead will assess, build, and optimize a multichannel growth engine for CareMessage, focusing on paid acquisition, website conversion, and partner marketing while working remotely.

Key responsibilities

• Translate revenue targets into a focused multichannel growth plan with clear performance measures
• Develop and optimize demand generation programs across various marketing channels
• Own the strategy for website journey and conversion paths to improve qualified lead generation

Required qualifications

• 8-12+ years of experience in B2B growth marketing or demand generation
• Proven track record in building and optimizing integrated marketing programs
• Strong fluency with HubSpot or similar marketing automation and CRM systems
• Experience improving website journeys and conversion through structured testing
• Alignment with CareMessage's mission to advance health equity