Growth Marketing Lead

Job Summary

Experienced marketers will find a remote opportunity for a full-time salaried Growth Marketing Lead focused on defining and executing lifecycle strategies to engage and convert guests, managing personalized email and push programs while collaborating with cross-functional teams.

Key responsibilities

• Lead strategy and execution of lifecycle marketing across email and push, concentrating on new Airbnb pilots
• Partner with global business teams to create effective customer journeys and campaigns based on new pilots and promotional moments
• Manage a structured experimentation roadmap to drive continuous program improvement through segmentation and personalization

Required qualifications

• 10+ years of B2C CRM/lifecycle experience in consumer or e-commerce environments
• Strong understanding of lifecycle marketing, customer journey design, and behavioral marketing
• Exceptional project management skills with the ability to manage multiple workstreams effectively
• Proven ability to influence cross-functional roadmaps and present strategies to senior leadership
• Familiarity with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities