Growth Marketing Lead
Job Summary
To build and scale a B2B demand generation engine, the full-time remote Growth Marketing & Demand Generation Lead will manage the execution and optimization of demand generation programs, including paid digital campaigns, webinars, and industry partnerships, while collaborating with the content team to drive lead generation and revenue growth.
Key responsibilities
- Own the execution and optimization of B2B demand generation programs and integrated campaigns
- Manage the planning, production, and promotion of webinars and podcasts to maximize engagement and lead conversion
- Identify and cultivate strategic partnerships with industry associations and coordinate event participation to generate qualified leads
Required qualifications
- 4-6 years of experience in B2B demand generation, growth marketing, or digital marketing
- Demonstrated success in building and executing multi-channel demand generation campaigns
- Experience with paid advertising platforms, including LinkedIn Campaign Manager and Google Ads
- Hands-on experience with marketing automation and CRM platforms such as HubSpot or Salesforce
- Experience in planning and promoting webinars, virtual events, or podcasts
Complete Job Description
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