Growth Marketing Manager

Job Summary

Leading subscriber acquisition and audience growth initiatives, the full-time Manager of National & SME Growth will focus on scaling Axios's national newsletters and developing a new SME audience acquisition strategy while working remotely.

Key responsibilities

• Own subscriber growth targets and execute acquisition strategies across various channels
• Lead paid acquisition strategies and drive diversification away from concentrated channels
• Build and validate a new SME audience acquisition model through experimentation and cross-functional collaboration

Required qualifications

• 6+ years of experience in growth marketing, audience acquisition, or subscription marketing
• Proven track record of growing subscription or membership businesses
• Deep expertise in paid media across platforms like Meta, Google, and LinkedIn
• Strong analytical skills in CAC, LTV, and funnel optimization
• Experience with modern martech and analytics tools such as Braze and Segment