Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and drive both B2C and B2B marketing initiatives to enhance brand visibility and client engagement.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute marketing strategies targeting prospective clients and referral partners to increase inquiries and admissions
• Analyze marketing data to identify trends and improve outreach efforts, collaborating with operational leaders to support growth initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies and building referral networks
• Knowledge of digital marketing tools, including Google Analytics, Google Ads, and SEO best practices
• Strong analytical skills with experience in measuring and optimizing marketing performance