Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager for a full-time remote position to expand awareness and engagement for behavioral health services, leveraging both B2C and B2B marketing strategies to enhance brand visibility and drive organizational growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and ROI
• Create and execute B2C marketing initiatives to engage prospective clients and enhance brand trust in virtual behavioral healthcare
• Strengthen B2B relationships with referral partners through targeted marketing initiatives and materials

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, digital performance marketing, or a related role
• Experience in healthcare/SaaS marketing, preferably in behavioral health or telehealth
• Proven success in developing and executing both B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms