Growth Marketing Manager

Job Summary

A company is looking for a Growth Marketing Manager to lead their lead nurture efforts and convert database leads into pipeline opportunities.

Key Responsibilities

• Own the lead lifecycle from entry to conversion into closed won opportunities
• Develop and execute nurture, email, and webinar programs
• Utilize analytics to measure campaign effectiveness and provide insights for improvements

Required Qualifications

• 4-6 years of experience in B2B growth/demand generation marketing
• Experience in initiating and managing growth initiatives from inception
• Proven ability to run webinars that generate pipeline opportunities
• Strong project management skills for overseeing nurture campaigns
• Data-driven marketing approach with a focus on testing and optimization