Growth Marketing Manager

Job Summary

A company is looking for a Growth Marketing Manager, Paid TikTok & Creative Strategy.

Key Responsibilities

• Lead the execution and creative strategy for paid TikTok campaigns, including media buying and creative ideation
• Manage the testing roadmap for landing pages to improve conversion rates across paid channels
• Build and support creator partnerships to enhance content and whitelisting activities

Required Qualifications

• Bachelor's degree or equivalent experience
• 3-5 years of experience in B2C growth/performance marketing, with at least 2 years managing TikTok campaigns
• Proven experience with A/B testing in landing page optimization
• Ability to manage a creative testing roadmap and collaborate with cross-functional teams
• Strong analytical skills to translate data into actionable strategies