Growth Marketing Manager

Job Summary

A company is looking for a Growth Marketing Manager, Campus ID and Commerce.

Key Responsibilities:

• Own and execute the growth marketing strategy driving demand generation and customer expansion through multi-channel campaigns
• Lead strategic ABM programs by defining target accounts and engaging Higher Ed buying groups
• Design and orchestrate full-funnel campaigns across various channels to support new logo acquisition and account expansion

Qualifications:

• 7+ years of B2B marketing experience, preferably in SaaS or Higher Education technology
• Demonstrated success in leading ABM programs that drive measurable pipeline and revenue influence
• Deep expertise with HubSpot or similar marketing automation platforms
• Strong analytical skills with experience in interpreting funnel metrics and account engagement data
• Proven project and program management strengths in orchestrating campaigns and managing timelines