Growth Marketing Manager

Job Summary

A company is looking for a Growth Marketing Manager to oversee paid programs and demand generation efforts.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across digital channels to drive awareness and inbound demand
• Align content and demand generation programs into cohesive campaigns to create new sales opportunities
• Run continuous testing and optimization cycles, reporting on performance and advocating for effective strategies

Required Qualifications

• Hands-on experience with B2B paid programs, including SEM, paid social, and display advertising
• Strong analytical skills with the ability to translate performance metrics into actionable recommendations
• Experience in demand generation and campaign management beyond just ad buying
• A builder's mindset, thriving in environments with undefined playbooks
• Willingness to work in EST time zone