Growth Marketing Manager

Job Summary

A company is looking for a Growth Marketing Manager, Paid Media Operations.

Key Responsibilities

• Develop and execute multi-channel performance marketing strategies, including SEM, paid social, native advertising, and programmatic display advertising
• Plan and implement growth marketing initiatives focused on customer acquisition and retention, utilizing A/B testing and AI tools
• Monitor and optimize campaign performance metrics, collaborating with cross-functional teams to align strategies with business objectives

Required Qualifications

• 2-3 years of experience in growth or performance marketing, preferably in SaaS or SMB environments
• Proficiency with digital marketing platforms such as Google Ads, Facebook Ads, and DV360
• Familiarity with AI tools and a willingness to learn and adapt to emerging technologies
• Strong analytical skills with knowledge of performance metrics like CAC and LTV
• Experience in A/B testing and data-driven decision-making methodologies