Growth Marketing Manager

Job Summary

A company is looking for a Growth Marketing Manager specializing in Wellness & Consumer Goods DTC.

Key Responsibilities

• Own and execute the paid acquisition strategy for Meta and Google Ads to scale customer acquisition profitably
• Manage the entire customer journey from initial engagement to conversion, including creative testing and landing page optimization
• Utilize advanced attribution modeling and tools to analyze the impact of marketing spend

Required Qualifications

• 5+ years of growth marketing experience in the DTC industry, particularly in Health & Wellness, Beauty, or high-velocity CPG brands
• Expert-level proficiency in Meta Ads Manager and Google Ads
• Demonstrated ability to scale a brand's digital presence through effective account management and funnel optimization
• Experience with modern DTC attribution and analytics platforms
• Strong understanding of unit economics, including CAC, LTV, and payback periods