Growth Marketing Manager

Job Summary

A company is looking for a Growth Marketing Manager, CRO & Lifecycle.

Key Responsibilities

• Own and optimize the website experience to enhance messaging, navigation, and conversion rates
• Analyze visitor-to-signup and visitor-to-demo conversion rates, identifying friction points and implementing improvements
• Build and scale lifecycle marketing programs focused on lead nurturing, onboarding, and activation

Required Qualifications

• Bachelor's degree in Business, Marketing, or a related field
• 3-5 years of experience in digital or growth marketing at a B2B SaaS company, with a focus on CRO and lifecycle programs
• Hands-on experience with Marketo or similar marketing automation platforms
• Experience with A/B testing tools and a structured experimentation approach
• Proficiency with analytics platforms like GA4, Amplitude, or Mixpanel