Growth Marketing Manager

Job Summary

A company is looking for a Growth Marketing Manager to manage and execute their Meta paid media program and scale adjacent growth channels.

Key Responsibilities

• Manage Meta campaigns, including audience strategy, bid optimization, and budget pacing
• Oversee adjacent growth channels like affiliate and TikTok, ensuring effective execution and performance reporting
• Collaborate with cross-functional teams to optimize ad creative and ensure alignment across marketing channels

Required Qualifications

• 3-5+ years of hands-on performance marketing experience, primarily with Meta
• Expertise in Meta Ads Manager, including campaign structure and creative testing
• Proven ability to scale Meta spend profitably in a DTC or CPG environment
• Experience managing external agencies and working cross-functionally with various teams
• Familiarity with key performance metrics like CAC, ROAS, and LTV