Growth Marketing Manager

Job Summary

A company is looking for a Growth Marketing Manager to enhance website conversion, lifecycle marketing, and customer advocacy.

Key Responsibilities

• Own and optimize the website as a conversion asset, conducting tests and improving conversion paths
• Build and manage lifecycle communication workflows and nurture programs to drive pipeline and engagement
• Develop and oversee a structured customer referral program to enhance advocacy and track performance metrics

Required Qualifications

• Experience with website conversion optimization and familiarity with Webflow
• Proficiency in HubSpot for building workflows and managing marketing operations
• Ability to leverage AI tools for data analysis and performance improvement
• Experience in healthcare, digital health, or a regulated industry is preferred
• Understanding of SEO/AEO concepts and their application in marketing strategies