Growth Marketing Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Growth Marketing Manager, responsible for shaping positioning, developing valuable content, and driving engagement to establish a strong presence in the food and beverage sustainability sector.

Key responsibilities

• Define and sharpen the market understanding of HowGood's Reduction Network and develop consistent messaging across channels
• Produce thought leadership content, including white papers and webinars, that advances industry conversations on sustainability
• Develop and execute campaigns to grow awareness and engagement, while converting market engagement into growth through collaboration with Sales and Product Marketing

Required qualifications

• 4-6 years of marketing experience with a focus on positioning, content strategy, or go-to-market in B2B SaaS, sustainability, or food and agriculture
• A portfolio showcasing creative range and measurable impact
• Experience running multichannel campaigns with performance tracking
• Familiarity with the food and beverage industry, sustainability reporting, or climate tech is a strong plus
• Experience with Product-Led Sales motions is a strong plus