Growth Marketing Manager

Job Summary

Analytical and detail-oriented, the remote Growth Marketing Manager will own the paid acquisition strategy for new product innovation, focusing on scaling paid search and social spend while managing cost per acquisition targets and developing a creative testing roadmap.

Key responsibilities

• Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA, and Contribution targets
• Develop a high-velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
• Provide clear, performance-based creative briefs and feedback that lead to winning concepts and high creative hit rates

Required qualifications

• 4-7 years in a growth or performance marketing role with hands-on experience in Meta and Google Ads
• Experience with briefing creative teams and presenting creative performance data
• Track record of scaling budgets while maintaining profitability and efficiency targets
• Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
• Familiarity with various marketing attribution methodologies such as MMM, MTA, and incrementality