Growth Marketing Manager

Job Summary

Owning demand generation across digital channels, the full-time salaried Growth Marketing Manager will design and execute multi-channel programs targeting enterprise retail and CPG buyers, manage paid media strategies, and report on pipeline metrics.

Key responsibilities

• Design and execute demand generation programs across various digital channels to create a measurable pipeline
• Manage paid media strategy and execution, including budget allocation and performance tracking against pipeline targets
• Oversee marketing automation processes in HubSpot, ensuring effective lead lifecycle management and reporting dashboards

Required qualifications

• 4 to 6 years of experience in B2B demand generation or growth marketing, preferably in a SaaS or enterprise technology setting
• Proven track record of generating pipeline and reporting on revenue impact
• Hands-on experience with HubSpot, with admin-level expertise preferred
• Strong skills in digital advertising, including LinkedIn Campaign Manager and Google Ads
• Experience with account-based marketing (ABM) campaigns and data-driven analysis