Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and create strategies for both B2C and B2B marketing initiatives.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and lead generation
• Create and execute marketing initiatives to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and opportunities for growth in inquiries, referrals, and admissions

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in growth marketing or digital performance marketing
• Healthcare or SaaS experience, with a preference for behavioral health or telehealth marketing
• Proven success in developing and executing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms