Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and engagement for behavioral health services through B2C and B2B marketing initiatives, leveraging digital campaigns and data analysis to drive growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and audience targeting
• Create and execute B2C marketing campaigns to engage prospective clients and enhance brand awareness in the behavioral health sector
• Strengthen B2B marketing initiatives to build relationships with referral partners and increase organizational visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms
• Experience managing paid advertising campaigns and marketing budgets