Growth Marketing Manager

Job Summary

Owning paid social and display campaigns end-to-end, the full-time remote Growth Marketing Manager will scale customer acquisition strategies, focusing on media buying, audience targeting, and creative optimization to drive efficient growth.

Key responsibilities

• Manage Kin's paid social campaigns, including audience targeting, bid strategy, and budget allocation, initially focusing on Meta
• Build and optimize display advertising campaigns across the Google Display Network to drive awareness and conversion among target homeowner audiences
• Lead remarketing and retargeting strategies, creating audience segments based on site behavior to convert abandoned quotes into bound policies

Required qualifications

• 4-7 years of experience in paid social, display, or digital media buying, preferably in a high-growth, insurance, or fintech environment
• Hands-on expertise with Meta Ads Manager, including 3+ years of direct campaign management
• Experience with Google Display Network and programmatic display advertising
• Proven track record of growing paid acquisition volume while improving customer acquisition cost (CAC)
• Strong analytical skills with familiarity in incrementality, attribution, and CAC/LTV metrics