Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral healthcare services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, enhance B2C and B2B marketing strategies, and analyze performance metrics to drive organizational growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and lead generation
• Execute B2C marketing initiatives to engage prospective clients and families seeking behavioral health services
• Create B2B marketing strategies to strengthen relationships with referral partners and increase organizational visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Demonstrated success in developing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Proven ability to manage multiple projects and priorities in a fast-paced environment