Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and engage both prospective clients and referral partners.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and conversion rates
• Execute B2C and B2B marketing initiatives to drive inquiries, referrals, and admissions while enhancing brand awareness
• Collaborate with operational and clinical leaders to strengthen referral networks and support organizational growth initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, digital performance marketing, or related roles
• Healthcare/SaaS experience, preferably in behavioral health or telehealth marketing
• Demonstrated success in developing and executing both B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms