Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and execute both B2C and B2B marketing strategies to drive organizational growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and audience targeting
• Execute marketing initiatives to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and opportunities for improvement in campaigns and strategies

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare/SaaS marketing, preferably in behavioral health or telehealth
• Demonstrated success in developing and executing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms